FAQs

What companies are involved in Be treatwise?

Mondelez International is the founder of Be treatwise and is now working in partnership with Ferrero UK and Mars Wrigley Confectionery UK to help people enjoy treats as part of a balanced lifestyle. Other companies that offer treats that have a portion size of 250 kcal or less are welcome to join the initiative. They can contact us at pressoffice@betreatwise.net for more info.

Why aren’t other confectionery companies signed up to Be treatwise?

Be treatwise is a voluntary initiative. Other companies that offer treats that have a portion size of 250 kcal or less are welcome to join the initiative. They would also need to meet a set of criteria established by the three founding companies. For more information, please contact pressoffice@betreatwise.net.

Where can I find the Be treatwise label?

You can currently find it on the packaging of Cadbury products. Now, Ferrero UK and Mars Wrigley Confectionery UK will also begin using the label on the packaging of certain products and marketing materials.

Why are you launching Be treatwise?

We recognise that childhood obesity is a significant problem in the UK. All of society has a role to play to effectively address this challenge, from government to businesses to consumers. We recognise that the food and drink sector, including retailers, manufacturers and restaurants, has an important part to play.

We want to do more where we can and the Be treatwise initiative is one example of how we’re hoping to help consumers adopt better treating behaviour, while also accounting for the realities of modern parenting.

What kind of consumer trials will you do?

We’re hoping you’ll be able to help us determine how best to support your treating decisions, without restricting too much from the foods you love and enjoy. We are exploring different routes, such as labelling and consumer education, alongside different ways we can show our products in-store.

Why can’t you simply cut sugar from confectionery?

Sugar often plays a pivotal role beyond taste. For example, in chocolate, sugar adds bulk, texture and colour that is so far not replaceable by one ingredient. The science does not yet exist to substitute sugar in chocolate without compromising on taste or quality, or without increasing the overall calories of our products. We haven’t cracked this yet but our research and development teams are constantly looking for ways to reduce sugar while retaining the great taste people love.

How can I contact Be treatwise?

For more information, please contact pressoffice@betreatwise.net.

Join us!

Other treats brands are welcome to join Be treatwise. For more information, please contact pressoffice@betreatwise.net.

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