Latest Findings & Research

Be treatwise is committed to helping everyone make healthier choices.

We recognise the importance of listening, to help us better understand the particular challenges families face and how we can best help.

That’s why, over the past 12 months, we’ve commissioned extensive independent consumer research with insight consultancy Britain Thinks, to gain a better understanding of the difficulties faced by parents and grandparents when it comes to treating.

So, what have we learnt?

From our research, we’ve identified some key things which will inform all of our work going forward:

  • Parents and grandparents are well aware of the importance of a balanced and varied diet. However, it is just one of a number of competing challenges that parents face when feeding their families. Other major considerations include time and affordability.

  • However, parents and grandparents are keen to reduce their children’s consumption of chocolate and pinpointed several areas where they want more support:

    • For primary school children: in-store support to create a smoother shopping experience, so that parents have smaller-sized treats as the easiest option to hand.

    • For secondary school children: engagement with teenagers to help them manage their own diets; most parents and grandparents feel they lose control over their children’s eating habits when they become teenagers, as they are more physically, mentally and financially independent.

    • For parents and grandparents: better communication between the two generations, to mitigate against clashes when it comes to treating children.

To find out more about how we carried out our research, and to hear from the parents and grandparents who took part, watch this short clip:

Join us!

Other companies that offer treats with a portion size of 250kcal or less are welcome to join the initiative.
For more information, please contact